Strategic and creative professional with over 15 years of diverse experience in technology, retail, and visual design. I excel at balancing aesthetics with data-driven insights to develop impactful strategies for inventory planning, product positioning, merchandise planograms, store design, and visual styling in both creative and retail environments. I have a proven track record of developing and leading large-scale visual carpentry initiatives, managing strategic merchandising programs, and building successful merchant teams across multiple locations. In the business sector, I have collaborated with stakeholders to analyze and optimize processes, overcome challenges, implement technological and security enhancements, ensure seamless operations, and manage project rollouts. My accomplishments at T-Mobile and Urban Outfitters showcase my ability to manage complex projects across various sectors, lead cross-functional teams, execute visually compelling strategies, and drive significant revenue and account growth.

Industries: Tech, IoT, SaaS, Telecom, B2B, D2C, Fashion, Merchandising, Retail Management, Visual & Interior Design

Merchant Acumen: Planogram Development, KPI Software, Inventory Planning, Allocation, Product Management

Visual Merchandising: Store Design, Fixture Procurement, Mannequin Styling, Trend Forecasting, Company Directives

Leadership: Multi-Location Management, Vision to Actionable Items, Fostering Growth, Adaptive Communication

Project Management: Stakeholder Analysis, Budget Control, Risk Management, Cross Collaboration, Life Cycle Management

Data Analysis: Data Storytelling/Interpretation, KPI Management, Detail Oriented, Forecasting, Funnels, Power BI, Excel

Technical Acumen: Asana, Salesforce, Chat GPT, ADP, Workday, Mac OS, Windows, Microsoft Office, Google Workspace

Project Management Professional Certification - Google - May 2024

AA in Marketing & Merchandise Management - FIDM - June 2009

Aug 2021 to Present

T-Mobile for Business

Los Angeles, CA

Effectively managed a diverse portfolio of business accounts and territories, strategically acquiring new clients while nurturing existing relationships. Extensive collaboration with internal and external stakeholders, including C-Level and D-Level executives, to uncover/develop tailored business programs and negotiate contracts. Additionally, spearheading the project management of these complex technology program rollouts, ensuring seamless implementation, and client satisfaction.

—Surpassed annual revenue performance targets ending at 156% compared to plan for last completed year (highest on team).

—Contributing above expectations by accounting for 21% of Region's Annual Revenue (within a 7 member team).

—Demonstrated exceptional engagement with C-Level executives, resulting in a 91% win rate for business aquisitions.

—Successfully managed double territories including all new clients and an existing base of 400 active accounts.

—Developed custom business proposal templates to streamline the Region's RFP procedure, reducing turnaround by 30%.

—Led as Team Training Leader, facilitating weekly updates and new employee onboarding for a team of over 10 members.

—Orchestrated numerous successful cross-collaborative projects involving 7+ internal departments to achieve results.

Sep 2009 to Aug 2021

Urban Outfitters, Inc. (Urban Outfitters)

Los Angeles, CA

Managed merchandise planogram and business initiatives by conducting thorough report analyses, assessing revenue and KPI performance, and executing data-driven merchandising strategies to influence consumer behavior. Supervised visual styling efforts, including mannequins, home decor, location interiors, and Instagram posts. Orchestrated the development and procurement of tailored fixture programs, ensuring seamless installation of designs while managing budgets.

—Consistently delivered merchandising projects and direction resulting in an average of 11% YoY revenue growth.

—Spearheaded over 100 planogram executions from initiation to completion across multiple multi-million-dollar locations.

—Collaborated to create company-wide merchandising stategy directives impacting over 220 locations across 35+ states.

—Managing a territory and catalog of 57,000 merchandise skus in apparel, accessories, shoes, home decor, and furniture.

—Provided leadership and training to 35 member management teams across flagship and multi-location environments.

—Facilitated the personal training and advancement of over 50 individuals into supervisor or management roles.

—Visionary and creator of regional training programs for the management-level in merchandising strategies and operations.

Sep 2009 to Aug 2021

Urban Outfitters, Inc. (Urban Outfitters)

San Francisco, CA

Transformed creative visions into actionable strategies, overseeing merchandise operations across a prominent West Coast territory. Analyzed data reports, crafted revenue forecasts, and generated custom digital planograms. Managed multi-member merchandising project management teams, supervised their programs, and oversaw project budgets.

—Provided oversight for 6 locations generating $37 million in annual revenue across the San Francisco Bay territory.

—Directed quarterly executive-led projects and presentations, collaborating closely with D-Level and C-Level executives.

—Managed a diverse team of 25+ managers and carpenters, overseeing budget allocations for fixture creation and builds.

—Expertise in managing various specialties including welding, woodworking, electrical, concrete, two and three-dimensional designs, painting, and power tools to ensure project success.

—Orchestrated the successful launch of over 20+ brand partnerships and associated events, including brands such as Adidas, AGoldE, Fila, Baggu, Stussy, Fuji Film, and Kodak.

Sep 2009 to Aug 2021

Urban Outfitters, Inc. (Urban Outfitters & Anthropologie)

Southern, CA

Guided creative/merchandising teams to achieve business objectives within a $12 million dollar retail location. Collaborating across a Matrix organizational structure, ensuring the successful execution of visual and product directives to drive store improvement initiatives, resulting in consistent YoY revenue increases and program completions.

—Effectively managed 4 stores individually, resulting in three promotions, starting with a $3.4 million location and ending in a $12.3 million location.

—Implemented operational and merchandising strategy changes growing the volume from $10.7 million to $12.3 million.

—Created territory-wide change initiatives across 32 Southern California stores and developing operational procedures.

—As the West Coast Field Stylist, contributed to setting visual and merchandising directives for over 220 locations.

—As the Southern California Merchandising Mentor, providing training and onboarding support to all new Store Merchandising Managers within the Region.

Sep 2009 to Aug 2021

Urban Outfitters, Inc. (Anthropologie)

San Diego, CA

Cultivated an engaging store environment by promoting exceptional customer experiences, fostering team cohesion, effective leadership, and ensuring seamless operations and visuals are upheld in an $11 million-dollar retail location. Additionally, taking on the district responsibility as the Customer Relationship Manager and overseeing the Anthropologie Program for customer retention.

—Led operations across all aspects of the business, including overseeing inventory, BOH and FOH operations, stockroom management, markdowns, transfers, and receiving,

—Conducted weekly small-scale inventory reviews and regular employee training reducing annual shrink to 1.78%.

—As the Anthropologie Program Coordinator, building the customer loyalty program from 28% to 57% retention rate.